Please join the TSLIS Network on Tuesday, November 13 for the presentation of “Good Enough” Information: Threat or Opportunity?
The “good enough” phenomenon in technology – with consumers preferring cheap & simple gadgets over expensive, complex new products – is moving into the information world. As people face information overload from the web, they’re preferring to stop at less than perfect information rather than working harder to find the really valuable stuff. Will this mean the threat of current clients opting for “good enough” research they do for themselves? Or will it be an opportunity to offer cheap, simple information options for a whole new wave of clients who are swamped by the internet firehose?
Maggie Weaver is convenor of CLA’s Information Services for Business Network (ISBN) and chair of the B2B Division of the Market Research & Intelligence Association. She works with clients who don’t use libraries or market research services, but who might be persuaded to. Do you see them as an opportunity? Do you notice the “good enough” trend in your own clients? How do we keep quality from being edged out of the market?
Date: Tuesday November 13th (registration @ 5:30; start time 6:00 p.m.)
Light refreshments will be provided.
Location: Lillian H. Smith: Toronto Public Library (see map here)
239 College Street – Downstairs Meeting Room “A”
Cost:
- $15 for CLA members
- $20 for non-members
- $10 for Student/Unwaged/Retired
Registration: To register, visit the Canadian Library Association T-SLIS Network Registration Page
The “good enough” phenomenon in technology – with consumers preferring cheap & simple gadgets over expensive, complex new products – is moving into the information world.
As people face information overload from the web and social media, they’re preferring to stop at less than perfect information rather than working harder to find the really valuable stuff. This has spawned a whole new vocabulary: information anxiety, infobesity, satisficing, data smog, time famine…
20-year-old research on how people really prefer their information delivered is being dusted off and updated, in an effort to predict the behavioural impact of overload on information users, particularly those in business and financial sectors.
Will this “good enough revolution” mean the threat of current clients opting for “good enough” research they do for themselves? Or will it be an opportunity to offer cheap, simple research options for a whole new wave of clients who are swamped by the internet firehose?
Maggie works with clients who don’t use market research services, but who might be persuaded to. Do you see them as an opportunity? Do you notice the “good enough” trend in your own clients? Is the market for quality information shrinking, even as the demand for faster, multi-faceted information surges? How can we keep quality from being edged out of the market?
